University of Virginia
Produced and directed video and digital media campaigns for University of Virginia Advancement and UVA Health, aimed at engaging donors and elevating awareness around diversity and inclusion initiatives.
UVA Health
Michael Beller directed and collaborated with UVA Health to produce a long-form video featuring medical and nursing students in conversation about their experiences and sources of inspiration. Through their dialogue, the students explored the value of interdisciplinary collaboration, challenging the traditionally siloed nature of clinical and nursing work. The video is now used as a teaching module within UVA Health’s curriculum and training programs.
UVA Advancement
Producer Michael Beller and Director of Photography Jason Harris were hired to create a series of interviews with alumni donors from UVA’s Darden School of Business and other areas of study. The alumni reflected on their experiences at UVA, their personal and professional growth, and the joy they find in giving back through scholarship funding. The resulting video conveyed a heartfelt and authentic narrative and is now used as a fundraising tool to engage both existing donors and new prospects.
Following this project, Beller also produced a welcome video for incoming UVA President Jim Ryan, further supporting the university’s advancement and outreach efforts.