University of Virginia
Produced and directed video and digital media campaigns for University of Virginia Advancement and UVA Health to advance messaging to engage donors and drive awareness for diversity and inclusiveness.
UVA Health
Michael Beller directed and collaborated with UVA Health to create shot and long form video content featuring medical students in conversation with nursing students about their experiences and inspiration. They learned from one another the value of collaboration to break the mold of this often siloed approach to clinical work and nursing. The piece was used to as a teaching tool in UVA Health's curriculum and training tracks.
UVA Advancement
Producer Michael Beller and DP Jason Harris were hired to interview alumni donors from The Darden School and other areas of study to share their own experiences at UVA and subsequent success, and how giving back to fund scholarships brings then joy. A piece was edited for fundraising that was genuine and from the heart, resulting in increased giving. Beller later went on to produce a video for welcoming new UVA President Jim Ryan.