NBC
Beller begin his career at NBC as a Page in 1989. He moved into the NBC Marketing Department, where he created, led and managed multiple campaigns.
Seinfeld Comedy Tour - Oversaw a multi-city comedy tour featuring Jerry Seinfeld to drive awareness and ratings for the now iconic Seinfeld television series.
NBC on AOL and NBC.com - Point NBC Marketing lead on deal with AOL to feature NBC programming. Games, interviews, live chats during programs and more. Beller then launched NBC.com massive on-air campaign to drive visitation to the site.
Other milestones included the launch of Late Night with Conan O'Brien, promotions for the Tonight Show with Jay Leno, and collaborating with NBC Sales promotions, including the NBA Halftime Report Presented by Toyota, the first sponsorship of its kind.
America Online (AOL.)
Beller was hired to AOL from NBC in 1995 to spearhead entertainment initiatives on the platform supported by paid sponsorships before IAB online banner advertising existed.
These included pioneering campaigns such as The Warped Tour sponsored by Tower Records, Oldsmobile Celebrity Circle, AOL Live streaming video with Victoria's Secret and other brands. As a result, AOL revenue to a viable long term business in this entertainment sector.
ABC
After working at a series of digital start ups including CitySearch, IAC, and others, Beller was bought into ABC to shore up the online business for the ABC Marketing department in Los Angeles.
This included the "Yellow" campaign new season launch, where Beller's collaboration with senior management to source Coldplay's song "Yellow" birthed one of the most memorable campaigns in the annals of broadcast television and online. This campaign took ABC from last in ratings to first in a one season turnaround.
Other cross-platform campaigns included Who Wants to be a Millionaire broadcast live on the Jumbotron in Times Square, the launch of The Drew Cary Show, among others.
Digital Start-Ups to Acquisition
Beller worked as an executive at various digital start ups to shore up advertising revenue and marketing awareness via content development. This collaboration across all teams led to the acquisition of several of these companies.
Director, Western Region for Video adverting platform Brightroll acquired by Yahoo.
First round member at CitySearch/Ticketmaster Online acquired by IAC.
VP of Development for digital video studio Contend.
VP of Digital Marketing and Mobile for the Motor Trend Group acquired by Discovery Networks.