Menokin Foundation
Michael Beller served as Director of Digital Initiatives and Communications at the Menokin Foundation from 2021-2024, where he oversaw all activity across digital platforms including web, social media, video, photography, UI/UX design, branding, email marketing, and press relations. Beller also collaborated with the Development team on all driving donor revenue by authoring grants.
Below are curated examples Beller's work at Menokin, growing digital metrics and brand awareness by over 300% , driving triple digit growth in revenue from donors and grants.
Menokin.com
The Menokin website features an interactive timeline of the Glass House Project with stories, video, and other visual cues delivering a truly immersive experience. Beller in collaboration with staff and vendors oversaw all web development, design, UI, and UX. Beller built custom animated integrations staring real time progress of the project, programming, before and after visuals, and a robust area for recruiting donors.
As a result, site traffic, engagement metrics, and content discovery grew by triple digits in all areas, leading to higher search results, consumer recall, and exponential time spent on site, including real time donations through the development engine of the site.
The Menokin Descendant Collective
The Menokin Descendant Collective is a vibrant group of persons descended from the enslaved people at Menokin. The First Menokin Descendants' Day marked a pivotal moment in both the Collective and Menokin's evolution. Beller collaborated directly with the Collective on numerous digital and video initiatives.
These included public and private access areas of the website for information on family trees, photo archives, and research resources. Beller led production teams to capture stills and video of descendants' events that were edited into short and long form videos for recruitment of new persons descended from those persons enslaved at Menokin.
Beller collaborated with the Collective on early work of producing of a documentary about the Collective's origins, creation, and ongoing work. This included fundraising, recruiting a renown director, and grant writing.
Menokin Social Media
Menokin harnesses vibrant social media feeds on Facebook, Instagram, You Tube, and Venmo focused on real time conversations and content sharing with constituents.
Beller designed numerous campaigns, as well as created a strategic plan for best practices on all platforms (strong visuals, frequency, comments, post time et al.) This implementation and ongoing activity marked a 600% increase in engagement from 2022-2024.
Fundraising campaigns for the Glass House Project included a real time timeline series on all platforms, as well as Giving Tuesdays and other windows for giving. Revenue accrued directly as a result exceeded goals.
Menokin Video Series
Menokin video content includes the renown "In the Glass" video series, as well as both the popular "Elements" and "Research and Relevance" webinar series.
In the Glass with Menokin took its inspiration from the award winning series "Iconoclasts". Two persons connected to Menokin were paired together for the first time, often having never met, to engage in conversion, inspiration, exploration of the physical realm.
The views of these videos continue to post high numbers.